Market Research Specialist

Job Category: Specialist
Job Type: Full Time
Job Location: Canada USA

Location :  Multiple Locations

Description

Monitors and maintains current web trends, user experience, web design, and knowledge to help in setting best practices, defining web goals, and measuring success.

 

Responsibilities

  • Develop analytical insights and solutions in support of Marketing operations, applying creative thinking and problem-solving skills to help aid in decision making.
  • Design, build and automate (where applicable) actionable reporting that highlights issues and drives an improved understanding of the business and digital marketing efforts.
  • Monitors and maintains current web trends, user experience, web design, and knowledge to help in setting best practices, defining web goals, and measuring success.
  • Uses Google Analytics and other tools to measure success metrics, generates and distributes website usage and analytic reports on a regular basis.
  • Review forms and reports and confer with management and users about format, distribution, and purpose, identifying problems and improvements.

 

Required Skills

  • Bachelor’s degree, or its foreign equivalent, or higher degree in Marketing, Project Management or closely related field.

 

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